samedi 28 avril 2012

Business models of the digital ecosystem [avr 2012]

Une mutation numérique d'un produit BtoB
sur ce blog.

To get a first and immediate grasp of the nature of change from physical business to digital business, a CEO can discuss with his CIO about some products which have been supplied to his enterprise since 20 years and called by IT professionals "IT Management Best Practices".

The most successful of these products are products such as ITIL® produced by the Cabinet Office (UK) and Cobit® produced by ISACA (USA).

Twenty years ago, these products were genuine books published under copyright.

Today, they have emerged into complex professional services which integrate know-how authoring, copyright license, professional education, certification services, business relationships services...

To highlight the transformation of the related business models, VISOR (Value, Interface, Service, Organization, Revenue), a framework explored by Pr. Omar A. El Sawy (University of Southern California, USA) et Francis Peirera (University of Southern California, USA) might be useful [1].

[1] Usage might be subject to prior authorization.

The original naming is “Value proposition, Interface, Service platform, Organizing model, Revenue or cost sharing

The business modelling framework known as VISOR was developed by Pr. Omar El-Sawy and his co-workers and used at the Center for Technology Management (CTM) of the Marshall School of Business at the University of Southern California.

References :
 "Assessing Value Creation and Value Capture in DigitalBusiness Ecosystems",  Ravi S. Sharma, Margaret Tan (Nanyang Technological University, Singapore), Francis Pereira (University of Southern California, United States), Narayan Ramasubbu, Ted Tschang (Singapore Management University, Singapore), International Journal of Information Technology Vol. 16 No. 2, 2010.

"Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues" Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore) and Francis Pereira (University of Southern California, USA), 2012.

Cobit® is a registered trademark of ISACA (Information Systems Audit and Control Foundation) and ITGI (IT Governance Institute), Etats-Unis d’Amérique ; ITIL® is a registered trade mark of The Cabinet Office (Royaume-Uni); source : United States Patent and Trademark Office, TrademarkElectronic Search System

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